After 30 years in marketing and public relations Mike Horn has had his hands in most every aspect of the business. But what he looks forward to most is crafting the message. Whether it’s brochure, online or ad copy, a political campaign, client speech or a feature articles for some of the region’s leading publications, he knows that solid strategy and benefit focused writing is essential to bring a brand to life. Persuasion is the art of assembling words in a believable voice that connects and motivates.
That’s why he spends much of his day listening to clients – asking them questions – getting to the heart of their goals and challenges. He joins them in the trenches to help them come up with solutions. For him, finding the right message is the joy of his job. Because he knows you have to find the right words before the magic can happen.
More About Mike
B.S. Journalism & Communications, University of Florida
Partner, Horn & Stronach
Contact Mike at moc.ycnegaalevnull@hekim