If someone stopped her on the street and asked her what her job is all about, Michelle Soyars would tell them, “I have the most fun job!” That’s because she gets to blend her two passions–helping clients think strategically about their brands and driving the creative energy that powers them. With 20 years of experience as a strategist and brand expert, she’s figured out what works. She gets to know her clients and their business needs from the inside out, looking for the big picture of what they need to happen. It’s how she brings a fresh burst of energy to brands that need a new punch. It’s how she inspires the other creatives on her team to do great things with their talents. And when she sees a project come to life in a television ad or on a billboard, she knows she’s made a difference.
More About Michelle
- B.S. Graphic Communications, Clemson University
- M.B.A. Marketing, Wake Forest University
- Chief Creative Officer, MediaFit. Inc.
- Senior Director of Marketing, R.J. Reynolds Tobacco Company
Contact Michelle at moc.ycnegaalevnull@sellehcim