Facebook Adds New Admin Features
The social network’s latest update is one that businesses on Facebook will love. Now, Page Managers have the ability to assign specific roles to other administrators. The five roles are Manager, Content Creator, Moderator, Advertiser and Insights Analyst.
The different roles designate specific privileges such as creating posts, sending private messages, advertising and commenting. Managers have the most accessibility while Insights Analysts can simply view page statistics. This new feature is quite useful for businesses who employ a large social media staff and want to avoid the occasional accidental post or social media gaffe. Administrator roles, combined with Facebook’s recent release of scheduled posting, allow businesses to eliminate third party applications like Hootsuite that could manage these tasks previously.
Brands who have an active Facebook presence should welcome this update as it will help streamline Page management and allow just the right amount of accessibility depending on the administrator.